Job brief

We are looking for an Amazon PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of Amazon and Flipkart PPC and DSP ads. You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities
• Participate in forming effective paid search strategies on Amazon and Flipkart
• Launch and optimize various PPC campaigns
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Keep abreast of PPC and SEM trends
Requirements
• Proven experience as a PPC Manager on Amazon and Flipkart
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts

Roles and Responsibilities
- Create and execute Google adwords campaigns.
- Conduct thorough keyword research and execute for quality leads.
- Optimize bidding, placement, geographic, etc to generate quality leads.
- Write engaging and concise copy to boost click-through rates.
- Monitor campaigns on a regular basis for maximum effectiveness.
- Use tips and tricks to generate more leads with less Cost per Click.
- Stay on top of latest trends in PPC and search engine.
Requirements:
- Minimum 3 years of experience in Google Adwords.
- Ability to create and execute PPC campaigns independently.
- Extensive knowledge on PPC ad structure.
- Proficiency in Google Keyword Planner and other tools for Keyword Research.
- Practical experience in tips and tricks to generate quality leads.
- Experience in Education industry is a plus.
- Excellent Verbal and Written communication skills.
- Proficiency in Ad copy writing is an added advantage.
- Ability to meet deadlines and targets effectively